Green Gifts Elk Grove
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Start and Stop

1/21/2021

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I just finished taking photos of 6 new products and I am about to launch them on the site. But I wanted to pause and get something out of my brain. I don't know if it is a good idea to open a physical shop in Elk Grove right now. I've had a lot of (verbal) support, but very few sales these last few months. It weighs on me when I am at the Thursday market, someone stops to browse, we get to talking and I mention how I want to open a physical space. They tell me "That would be great, I'll come shop with you all the time!" then walk away from my full stocked booth that has the same items a physical shop would have. I am very nervous at the prospect of taking out a loan, putting myself in tens of thousands of dollars in debt, and then having no one show up to the shop. 

If you say you support small businesses, buy from me. If you want to be more sustainable, buy from me. If you enjoy the products I carry, tell your friends. If you want to see more shops like mine and have places to hang out, buy from me now so I know that I can invest in a place that will flourish and not be struggling everyday. I used examples of other small businesses that weren't completely different from what I want to create, that have closed in Elk Grove in the last 2 or so years. They couldn't compete with Amazon and Walmart anymore. They couldn't handle rising overhead costs and they just weren't seeing enough people coming in the door. Marketing is expensive and time consuming. Regulations and permitting and insurance is confusing, time sucking and expensive too. I tell myself that Elk Grove is not a good place for small businesses to thrive. 

But I really can't help but dream. I know of other shop owners who said they weren't really getting much traction until they opened their shop, then they were very busy and are already looking into opening second locations. I found a terrific shopping center that would be so perfect. The landlords seem genuinely great, and have been very generous with their terms. It's a good size and the first even remotely affordable thing I've found.

I can't leap. I am frozen. I am terrified. I'm afraid I'm going to miss a terrific opportunity, but I am even more terrified I'm going to go out on a limb and have the tree struck by lightening. 

I have other ways I can support the industry. I love working with all the other Zero Waste/Refill shops out there and I have a dream of developing a distribution network that alleviates some of the current retailer headaches. I think I can actually do more with that idea to have a bigger impact on the global plastic pollution problem. But I want to have a local shop for my community. I have toyed with the idea of bringing on a partner, someone I can split the local presence with. I just don't know how to find that person. 

Anyway, I need to get back to work, allowing myself to be pulled 20 different directions at once is a part of my bigger issue right now. I just wanted to type and get these thoughts out. Comment or message me a on social media if you ever feel this horrible edge-of-a-precipice-should-I-jump feeling. 
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Look to the stars

1/14/2021

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Here are my (probably overly) ambitious plans for tomorrow and beyond. 

This week I am organizing myself to be able to hopefully sign a lease on a physical retail space (fingers and toes crossed). The official opening will be in April. I need to do so much organizing of numbers and financials, not my strong suit. I also went down to Phoenix to purchase the left over inventory from a shop that was closing a couple weeks ago. I spent all of my cash-on-hand on it, so now I don't have the money I was originally planning to use toward the deposit and first month for the retail space. So now I am trying to see if I can make some decent sales this week so I don't have to dip into my family's savings (more than I already have). I'm extremely excited to take possession of the space, I'll probably spend every waking moment that I can there.

Some of the other projects I am working on concurrently are: 
- I want to put together a weekly round up email for the Facebook group I run, Zero Waste, Zero Judgement. 
- I want to do a big Trade Show style event that helps introduce the dozens of retailers I have met to the hundreds of vendors and manufacturers. I think it would be a mind-blowing networking tool for hundreds of small business owners. It will also be a TON of work and I need to have some cash on hand to hire help. 
- I plan to put together a detailed and interactive directory and map of Refill Shops and other resources to help people reduce waste and live more sustainably. 
- I want to open a facility where I can clean and sanitize containers. I have hundreds of glass bottles and jars already and I know of a number of vendors right now that ship their products in aluminum bottles that they take back to clean, but the logistics and emissions of sending the bottles halfway across the country feel wasteful and costly. I would love to create a refill distribution center that could bring in the large drums of product from further away and then refill bottles or mid size containers to go out to local customers or stores. This facility would also be a hub for systems like GoBox which supplies restaurants with reusable take out containers. Customers subscribe to GoBox and then can "check out" the containers when they buy food from the participating restaurants. They can then return them to one of dozens of drop-off locations for them to be collected, cleaned and redistributed back tot he restaurants. 
- I want to create more content! I've been shying away from being on camera and I am not good about regularly sitting down to write. I will be changing this, and will put more content out so that I can share my project, connect with others and hopefully inspire some people to start their own sustainability focused journey. 

​I need to get the car loaded up for tonight's market. I will write more soon, I promise. 


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A Big Bucket of Awesome Sauce

1/13/2021

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So, here's where I'm at: I've owned Green Gifts for about 18 months, running it mostly as a local delivery service with the occasional community market. During the fall last year, the NeighborGood Market started just a couple miles from me. It's a Farmers Market on Thursday nights. After the December holiday markets, they decided to bump it down to just once a month. 

Orders have been very inconsistent. I will have a really good week with 5-8 orders followed by weeks of nothing. I will openly admit that I am also not consistent in advertising or putting out other content or promotions. I get wrapped up in life (making adjustments for covid life took me a long time). I have also been pulled by a calling to connect all the different zero waste/refill shops across the country(and world) and all the different manufacturers. They are all fascinating, with their own stories and unique presences. And more shops pop up (or pop up on my radar) every week, the community is growing SO fast. I have dabbled in wholesale and distribution. Which brings me to one of the other highlights of my journey so far: the purchase of my Model X. 

I have a lot of ties to electric vehicles, including working in the EV charging industry for 4 years. We bought our first in 2015, a tiny, purple, glorified-golf-cart called a Mitsubishi iMiEV. It has a range of up to 60 miles and will be our daughter's car someday. Our second EV is a Chevolet Bolt. We got on the waiting list before it was even available and received it early 2017. It's much more like your typical family compact car and has a 240 mile range. We've taken it on many a road trip. 

I prided myself on traveling to my vendors to pick up my orders. I liked to meet these small business owners and innovators in person and see their operations. I also like how by driving my electric car that is at least partially powered by my home's solar, I am helping to avoid some of the emissions associated with shipping. Shortly after I started picking up my own orders and meeting other shop owners, I decided to ask shops near me if they needed orders picked up from the same vendor that I could bring them and help them avoid the shipping cost. I also started to work with other shops to split orders when the vendor has a high minimum order amount requirement that would make it impossible for either of us to afford to order on our own. As the orders got bigger, it became more obvious I would need a bigger vehicle. 

​In August, I bought the Model X sight-unseen from a used car dealer in Utah. They shipped it over. Turns out it had some cosmetic issues and did not have free supercharging like they though it would *sad trombone*. But I still LOVE it! It fits everything I need for my markets, fits lots of inventory and has the ability to tow a small trailer. My first exercise of the towing capability was in October I rescued a retired hot air balloon from a former employer of mine in Phoenix AZ. We rented an open utility trailer and rolled it on from the facility and brought it over to a storage unit I have nearby. I chopped off a few dozen panels and brought them home to clean and start experimenting with constructing some consumer products like tote bags. I hope to rescue at least a dozen more balloons this year. 

So, that leads us to today. Currently I am still operating my business as a delivery service, and holding a booth at the now monthly local Farmers Market (there is one today! YAY!). I still reach out and connect with new vendors and shops, but don't travel to meet them in person. I am debating a big trip at the end of the month to the SoCal, Las Vegas and Phoenix areas and hopefully can do another big Pacific NW trip in March. 

What does the future hold? You'll need to read the next blog post to find out. 


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Life moves so fast

1/13/2021

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I'm writing this while sitting beside my 7 year old daughter. She is home doing distance learning. She has barely seen her friends in the last year, besides our next-door and across the street neighbors, with boys her same age. She is in second grade and she has ADHD. I have to work beside her instead of in my office because every 30 seconds or so I need to remind her she needs to be doing her school work instead of singing and carving designs into my dinning table. 

Through researching her diagnosis, I have discovered that ADHD is something that I have struggled with my whole life as well. I'm not formally diagnosed, partially because our mental healthcare system is awful, partially because a pandemic has made it worse (or at least more overworked) and partially because one of the really "fun" things about ADHD is that it makes it difficult for a person to prioritize and that includes prioritizing their own care. 

I tell you all of this to share something about me. I am a really passionate, forward-thinking, creative, warm and generous person. I am also disorganized, have a memory that can remember a route I drove once six years ago, but not the fact that I have a meeting this afternoon and I have a horrible time prioritizing or completing important tasks. 

I have a lot of ambition, I am good at seeing things from a high level and seeing things logistically. I planned a five-part trip for my husband and I to go visit all of the Major League Baseball Parks in one summer. It took many hours of looking at schedules, planning routes, deciding on stops and other planning. It was intense and I am still so proud of myself for accomplishing it, even 9 years later. We plan to do it again with our children, this time in a fully electric car. 

My life goals also include creating a network of Zero Waste/Refill shops and other sustainability focused companies that work together to bring as many people as possible, low waste, natural and locally made products. I absolutely love the community of shop owners, manufacturers and other parties that I have gotten to know over the last two years. 

I also run a Facebook group: Zero Waste, Zero Judgement. We hit 20,000 members about a month ago. It is a terrific group, always eager to help those with questions and share interesting and inspiring ideas. I really want to construct some resources that I think will help all the group members immensely, but you can just add it to the pile of overly ambitious and altruistic projects that I just love to cook up. 

I have a lot of trouble with consistency. I can have an ultra productive day, followed by a day that I can barely get through just feeding myself and my kids. Some days feel like they go really painfully slow and I'm just waiting for bedtime so I can sit with my latest crochet project and a show. And other days are gone in a blink and I only got to half of my 18 item to do list.

All of this to be honest, transparent, and real. I have a lot of things I want to create, accomplish and share. I have been doing the research to get treatment for my ADHD so I can hopefully deal with my hurdles, but it's not going to be resolved in a matter of days, weeks or months. It will keep me from growing at the pace I want. It's extremely frustrating to me. I feel like I'm making excuses, and I know that's how it looks to some neuro-normative people. That's how I felt about it for a long time, the guilt and beating myself up over everything was constant. Through the power of knowledge, I am learning more about ADHD and to cut myself some slack, tackle each thing one at a time and to appreciate the positive side. People with ADHD tend to be creative, good problem solvers, generous and compassionate. I am all that and more. 

** Sorry, this post was supposed to be about my future plans, but I felt more like writing about the thing that has been occupying my mind the most this week. I will write about those plans in another post tonight. 

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