If you say you support small businesses, buy from me. If you want to be more sustainable, buy from me. If you enjoy the products I carry, tell your friends. If you want to see more shops like mine and have places to hang out, buy from me now so I know that I can invest in a place that will flourish and not be struggling everyday. I used examples of other small businesses that weren't completely different from what I want to create, that have closed in Elk Grove in the last 2 or so years. They couldn't compete with Amazon and Walmart anymore. They couldn't handle rising overhead costs and they just weren't seeing enough people coming in the door. Marketing is expensive and time consuming. Regulations and permitting and insurance is confusing, time sucking and expensive too. I tell myself that Elk Grove is not a good place for small businesses to thrive.
But I really can't help but dream. I know of other shop owners who said they weren't really getting much traction until they opened their shop, then they were very busy and are already looking into opening second locations. I found a terrific shopping center that would be so perfect. The landlords seem genuinely great, and have been very generous with their terms. It's a good size and the first even remotely affordable thing I've found.
I can't leap. I am frozen. I am terrified. I'm afraid I'm going to miss a terrific opportunity, but I am even more terrified I'm going to go out on a limb and have the tree struck by lightening.
I have other ways I can support the industry. I love working with all the other Zero Waste/Refill shops out there and I have a dream of developing a distribution network that alleviates some of the current retailer headaches. I think I can actually do more with that idea to have a bigger impact on the global plastic pollution problem. But I want to have a local shop for my community. I have toyed with the idea of bringing on a partner, someone I can split the local presence with. I just don't know how to find that person.
Anyway, I need to get back to work, allowing myself to be pulled 20 different directions at once is a part of my bigger issue right now. I just wanted to type and get these thoughts out. Comment or message me a on social media if you ever feel this horrible edge-of-a-precipice-should-I-jump feeling.